Video marketing has become a crucial component for businesses of all sizes to promote their products and services. With the rise of online video platforms and social media, video content has become an essential tool for businesses to reach and engage with their target audience. In this blog, we will explore why video is so important in business marketing and how you can use it to take your marketing efforts to the next level.

In conclusion, video has become an essential tool for businesses to promote their products and services and reach their target audience. By incorporating video into your marketing strategy, you can increase engagement, improve SEO, boost conversion rates, and increase social shares. Whether you’re just starting out or looking to expand your marketing efforts, video should be a top priority for your business.

At Keep It Reel Creative, we are experts in creating high-quality video content that can help you take your marketing efforts to the next level. Contact us today to learn more about how we can help you leverage the power of video to promote your business.

My Best,

Meredith

Keep It Reel Creative

Video production has come a long way, and one of the important decisions to make when shooting a video is the orientation. Landscape and portrait are the two most common orientations used in video production, and each has its own set of advantages and disadvantages. In this blog, we’ll explore the differences between portrait and landscape video orientation, and help you determine which one is best for your next video production project.

Landscape Orientation:
Landscape orientation, also known as the widescreen format, is the traditional format for video production. It is the most common orientation used for television and movie production, as it provides a wider field of view and a more immersive experience for the viewer. This format is best for capturing a large area or showcasing a panoramic view.

Advantages of Landscape Orientation:

• Wider field of view
• Better for showcasing panoramic views
• More commonly used in television and movie production

Disadvantages of Landscape Orientation:

• May not be ideal for close-up shots
• Can be less engaging for viewers when compared to portrait orientation

Portrait Orientation:
Portrait orientation is a relatively new format for video production, but it has become increasingly popular in recent years. This format is most commonly used for social media videos, as it offers a more intimate and personal experience for the viewer. This format is best for capturing close-up shots or focusing on a particular subject.

Advantages of Portrait Orientation:

• Ideal for close-up shots
• More personal and intimate experience for the viewer
• Better engagement compared to landscape orientation

Disadvantages of Portrait Orientation:

• The narrower field of view
• Not suitable for panoramic shots
• May not be suitable for traditional television and movie production

In conclusion, the choice of video orientation depends on the specific needs and goals of your video production project. Landscape orientation is the traditional format, but portrait orientation is becoming increasingly popular due to it being the primary orientation on social media sites like Instagram and TikTok, as well as its personal and intimate feel. Whether you choose landscape or portrait, the most important thing is to select the orientation that will best help you achieve your desired outcome and where your video will be shared.
If you’re looking for a professional video production company to help you with your next project, look no further. Keep It Reel Creative has the skills and experience to help you create the perfect video, no matter what orientation you choose. Contact us today to learn more about our video production services and how we can help bring your vision to life.

My Best,
Meredith

Keep It Reel Creative

As a videography company, we understand the importance of capturing the right footage and telling your unique story through video. But before the cameras even start rolling, there’s a critical step that often gets overlooked - planning. In this post, we’ll explore why planning is crucial for a successful video shoot and how working with a video production company like Keep It Reel Creative can help bring your vision to life. 

• Define Your Goals. The first step in planning a video shoot is to define what you want to achieve. Whether it’s promoting a product, sharing a brand message, or showcasing your company’s culture, having a clear goal in mind will guide all the subsequent decisions during the planning process. 
• Determine Your Target Audience.
  Once you know your goals, it’s essential to consider who you’re making the video for. Understanding your target audience’s preferences, needs, and behaviors will help you tailor the content and message of your video to resonate with them. 
• Develop a Concept.
  With your goals and target audience in mind, it’s time to develop a concept for your video. This could include the overall look and feel, script, locations, talent, and other creative elements. 
• Choose the Right Equipment. The right equipment can make a huge difference in the quality of your final product. We can select the right cameras, angles, lighting, and audio equipment to ensure your video looks and sounds professional. 
• Scout Locations.
  Choosing the right location is crucial to the success of your video. It should match the concept and feel of your video, as well as provide the necessary space and resources for filming. Your video company can help you find and secure the ideal location. 
• Rehearse and Plan for Logistics.
  Rehearsing the shoot and planning for logistics is critical to ensure that everything runs smoothly on the day of filming. This includes scheduling, transportation, set design, and ensuring all equipment is ready to go. 

Working with a video company can help you plan and execute a successful video shoot. We have the expertise, equipment, and resources to bring your vision to life and create a high-quality video that achieves your goals. 

In conclusion, proper planning is essential to the success of any video shoot. Whether you’re promoting a product, sharing a brand message, or showcasing your company’s culture, having a clear goal, understanding your target audience, developing a concept, choosing the right equipment, scouting locations, and rehearsing the shoot can help ensure your final product is a success. So don’t overlook the importance of planning, and work with a video company to bring your vision to life. 

 My Best, 

 Meredith

Keep It Reel Creative