The Art of Stabilization: Comparing Gimbal Stabilized vs Handheld Shooting for Video Production

In the world of video production, the use of proper equipment is key to achieving high-quality results. One such tool is the gimbal stabilizer, which has become increasingly popular in recent years. But how does it compare to traditional handheld shooting? In this blog post, we’ll explore the differences between gimbal stabilized and handheld shooting to help you make an informed decision for your next video production project.

Handheld Shooting:

Handheld shooting refers to the practice of holding the camera in your hands while shooting a scene. This method has been used for decades and is still widely used today. Handheld shooting provides the operator with complete control and mobility, making it an ideal choice for capturing action-packed scenes and spontaneous moments. However, it can be challenging to maintain stability and achieve smooth, fluid movements when shooting handheld.

Gimbal-Stabilized Shooting:

Gimbal stabilizers are designed to counteract the natural shakes and jitters that occur when shooting handheld. By using a combination of motors and gyroscopes, gimbals provide a stable platform for the camera, allowing for smooth, fluid movements and stable shots. This makes gimbals an excellent choice for capturing scenes that require a high level of stability, such as walking shots or panning shots.

Differences in the Final Product

The main difference between gimbal stabilized and handheld shooting is the level of stability in the final product. Handheld shots tend to have a more organic, raw feel, which can add a sense of energy and movement to the scene. On the other hand, gimbal stabilized shots have a smoother, more professional look, making them ideal for scenes that require a more polished, cinematic feel.

Ease of Use:

Handheld shooting requires no additional equipment and can be done on the spot, making it an accessible and convenient option for many videographers. On the other hand, gimbal stabilizers require some setup time and can be more cumbersome to carry around, but they deliver a significantly higher level of stability in the final product.


Gimbal stabilizers can range from a few hundred to several thousand dollars, making them a more expensive option compared to handheld shooting. However, for professional video production companies, the investment in a gimbal stabilizer can pay off in the form of higher quality and more professional-looking results.

In conclusion, both gimbal-stabilized and handheld shooting have their own unique advantages and disadvantages. The choice between the two will largely depend on the type of project you are working on and the desired outcome. Regardless of your choice, it is important to have a solid understanding of both techniques to make informed decisions and achieve the best possible results for your video production projects.

My Best,


Keep It Reel Creative

Reel Life Organizing: Cut the Clutter RVA

Hey Everyone,

Have I mentioned how much I love working with RVA businesses? Pretty much on every post, I’m sure. 

Recently, we’ve had the privilege of capturing the transformative work of Cut the Clutter RVA, Richmond’s top-rated home organizer. We absolutely loved working with the owners Gretchen and Linda and how they help change peoples’ lives. One thing that stands out about Cut the Clutter RVA is the incredible leadership of Gretchen and Lynda, the dynamic duo that run the company and their amazing staff. Gretchen and Lynda are more than just professional organizers; they are empathic helpers who understand the emotional weight that clutter can carry. They approach each project not as a simple task of decluttering, but as a journey towards emotional liberation for their clients.
They create a judgment-free zone, offering a safe and supportive environment for their clients as they navigate the sometimes daunting task of decluttering and they’ve trained their entire staff to embody the same culture. 

We’ve been able to bring their remarkable stories of decluttering and organizing to life as we’ve created a diverse range of content for them, including testimonial videos, informational pieces, and videos that highlight their collaborations with other organizations. 

The testimonial videos are particularly powerful as they provide an honest and heartfelt glimpse into the significant impact that Cut the Clutter RVA has on their clients’ lives. We’ve filmed clients who were once overwhelmed by clutter now standing in their transformed spaces, sharing their personal journeys with pride and joy. These testimonials are a testament to Cut the Clutter RVA’s exceptional service and the transformative power of organization. 

 In our informational videos, we’ve captured the unique process that Cut the Clutter RVA follows to help their clients regain control of their spaces. From the initial phone consultation to the in-home assessment, project planning, and the physical work of decluttering, downsizing, organizing, packing, and unpacking - every step of the process is given the spotlight it deserves. 

 We’ve also had the opportunity to showcase Cut the Clutter RVA’s partnerships. They work with various organizations, particularly donation companies, to responsibly dispose of items their clients no longer need. By filming these collaborations, we’ve helped highlight the holistic approach Cut the Clutter RVA takes to decluttering, emphasizing their commitment to sustainability and responsible consumption. 

 Creating this diverse range of video content has allowed us to fully capture the essence of Cut the Clutter RVA and the incredible work they do. Each video we produced is more than just a visual piece, it is a tribute to the hard work and dedication of the Cut the Clutter RVA team. 

Take a look at one our videos we’ve done for them and check out this amazing business. 

My Best,


The Power of Video in Business Marketing: Why Every Company Needs a Strong Video Strategy

Video marketing has become a crucial component for businesses of all sizes to promote their products and services. With the rise of online video platforms and social media, video content has become an essential tool for businesses to reach and engage with their target audience. In this blog, we will explore why video is so important in business marketing and how you can use it to take your marketing efforts to the next level.

  • Increased Engagement
    Video content has a much higher engagement rate compared to text or images alone. It allows businesses to showcase their products and services in a dynamic and interactive way, which can help to increase brand awareness and create a deeper connection with the target audience.
  • Boosts Conversion Rates
    Video can help businesses to increase conversion rates by creating a more personal connection with their target audience. Studies have shown that video can increase conversion rates by up to 80% compared to other marketing channels.
  • Higher Organic Reach
    Video content has higher organic reach on social media platforms, making it an effective way to reach a wider audience and drive traffic to your website. Platforms like YouTube and Facebook heavily favor video content, giving it a better chance of appearing in users’ feeds.
  • Improved SEO
    Incorporating video into your marketing strategy can also help to improve your website’s search engine optimization (SEO) ranking. Video content can provide additional context and relevant information to your website, which can help to improve its overall ranking and visibility on search engines.
  • Increased Social Shares
    Video content is more likely to be shared on social media compared to other types of content, increasing its reach and helping to create a viral effect. This can result in increased brand awareness and lead generation for your business.
  • In conclusion, video has become an essential tool for businesses to promote their products and services and reach their target audience. By incorporating video into your marketing strategy, you can increase engagement, improve SEO, boost conversion rates, and increase social shares. Whether you’re just starting out or looking to expand your marketing efforts, video should be a top priority for your business.

    At Keep It Reel Creative, we are experts in creating high-quality video content that can help you take your marketing efforts to the next level. Contact us today to learn more about how we can help you leverage the power of video to promote your business.

    My Best,


    Keep It Reel Creative

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